First they pulled out of bombs and cigarettes and now a New Zealand investment provider has gone a step further by offering a vegan-friendly fund.
Pathfinder Asset Management, which specialises in responsible investment and manages money on behalf of Ngāi Tahu, said it had tweaked one of its global equity funds to screen out companies with animal welfare and animal testing issues.
John Berry, Pathfinder chief executive, said it had made the move on the back of demand from investors.
"This year we have been approached by many investors who are concerned about animal welfare issues. These have included vegans, who are very passionate about cruelty-free investment, but also a much wider audience focused on animal testing and how animals are treated generally."